Thompson Okanagan Tourism is delighted to be a partner of the Canadian Tourism Commission (CTC) in its EQ program. TOTA was the first Regional DMO in Canada to form a direct partnership with the CTC in the project, and is one of only two jurisdictions in British Columbia to use it.
In a nutshell, EQ is a marketing program based on demographic, social values and behavioural research to identify 9 traveller types; and ultimately, to help the most desirable travellers find the right products for their needs when visiting the Thompson Okanagan.
Based on the experiences offered in the Thompson Okanagan and on which Traveller Types are influencers and spend the most on a visit, TOTA is targeting Free Spirits, Cultural Explorers, Authentic Experiencers and Rejuvenators.
We invite you to join the EQ revolution with us!
TOTA has created an opportunity for Communities and Destination Marketing Organizations within our region to sub-license the EQ tm program under our license. This sub-license provides access to the full package of features offered by the Canadian Tourism Commission.
For more information, download the 2 page EQ Sub-License Marketing Opportunity here.
Contact: Howard Grieve, Market Experiences Specialist - North Region.
Web version of our annual guide for visitors to the region.
Marketing and information for the Travel Trade industry
Market site for a collection of iconic Okanagan experiences