0
Greenwood municipal water was voted "Best in the WORLD 2012"
April 15th
0
The Okanagan Valley is home to four annual seasonal wine festivals
August 30th
0
The Thompson Okanagan region is the same size as Ireland
August 30th
0
Wells Gray Provincial Park is nearly the size of Prince Edward Island
August 30th
0
Wells Gray Provincial Park is the fourth largest provincial park in BC
August 30th
0
At 3,954 metres, Mount Robson is the tallest peak in the Canadian Rockies
August 30th
0
Murtle Lake is the largest ‘non-motorized’ lake in North America
August 30th
0
Nk’Mip Cellars is North America’s first aboriginal-owned and operated winery
August 30th
0
Osoyoos Lake is Canada’s warmest fresh water lake
August 30th
0
Capital city of BC is Victoria
August 30th
0
Sun Peaks ski resort is the third largest ski resort in Canada
August 30th
0
Shuswap Lake hosts the largest houseboat fleet in Canada
August 30th
0
The 50 hectare BC Wildlife Park in Kamloops has over 65 species of wildlife
August 30th
0
The Thompson Okanagan region has 3,200 tourism stakeholders
August 30th
0
Tourism generates $1.73 billion per year for the Thompson Okanagan economy
August 30th
0
The 600-acre wildlife sanctuary of Cranberry Marsh hosts over 90 species of birds
August 30th
0
Helmcken Falls is taller than Niagara Falls and plunges 141 metres down a narrow canyon
August 30th
0
Greenwood is Canada’s smallest city
August 30th
0
Shuswap Lake encompasses over 1,000km of shoreline
August 30th
0
Wells Gray Provincial Park is the largest provincial park in the Thompson Okanagan region
August 30th
0
Mount Robson was established in 1913 as the second provincial park in BC
August 30th
0
BC is Canada's third most populated province, with 4,530,961 residents
August 30th
0
Osoyoos is home to Canada’s only desert eco-system
August 30th
0
In the Thompson Okanagan you can ski and golf in the same day at certain times of year!
August 30th
0
BC Parks celebrates its 100th Anniversary in 2011
August 30th
0
Wells Gray Provincial Park is home to over 40 waterfalls
August 30th
0
Mount Robson was declared a UNESCO World Heritage Site in 1984
August 30th

EQ: Explorer Quotient

Thompson Okanagan Tourism is delighted to be a partner of the Canadian Tourism Commission (CTC) in its EQ program. TOTA was the first Regional DMO in Canada to form a direct partnership with the CTC in the project, and is one of only two jurisdictions in British Columbia to use it.

What is it?

In a nutshell, EQ is a marketing program based on demographic, social values and behavioural research to identify 9 traveller types; and ultimately, to help the most desirable travellers find the right products for their needs when visiting the Thompson Okanagan.

Who is TOTA Targeting?

Based on the experiences offered in the Thompson Okanagan and on which Traveller Types are influencers and spend the most on a visit, TOTA is targeting Free Spirits, Cultural Explorers, Authentic Experiencers and Rejuvenators.

What's Your EQ?

Take the quiz featured here to find out! 

How to EQ.

We invite you to join the EQ revolution with us!

TOTA has created an opportunity for Communities and Destination Marketing Organizations within our region to sub-license the EQ tm program under our license. This sub-license provides access to the full package of features offered by the Canadian Tourism Commission.

For more information, download the 2 page EQ Sub-License Marketing Opportunity here.

Contact:  Howard Grieve, Market Experiences Specialist - North Region.

Want to learn more?

Getting started

Download the Experiences, Brand and EQ toolkits.

Download the Digital Assets Guide

Download the EQ Profiles

 
 

Thompson Okanagan Tourism Association's Partners:

 
site design by Web Digital © 2013 TOTA. All rights reserved.  |  Privacy policy  |  Terms of use  |  Contact Us  |  Site map  |  Board Member Access Sign In to Edit this Site