The Thompson Okanagan Tourism Association underwent changes in 2009, when it moved from a membership-based organization to a stakeholder model. While undergoing this transition, it also restructured its departments to become more effective and operate in a more integrated way. TOTA maintains its delivery of the core functions outlined, but now provides these services through 3 main departments; they are:
The level of communication and integration among TOTA and its stakeholders and partners is best illustrated in the following diagram.
For a more comprehensive description of each department’s roles, responsibilities, and service offerings, please reviewing their respective webpages:
Web version of our annual guide for visitors to the region.
Marketing and information for the Travel Trade industry
Market site for a collection of iconic Okanagan experiences