Our Services
Core Functions
- To Increase leisure travel in our targeted markets through our CONSUMER MARKETING programs
- To increase international exposure of the region and connect export ready product with wholesale buyers through our TRAVEL TRADE programs
- To increase market awareness of the Thompson Okanagan as a preferred destination and strengthen the profile of the region through our MEDIA RELATIONS programs
- To increase competitiveness of individual communities through our COMMUNITY DEVELOPMENT programs
- To increase industry capacity and visitor appeal of the overall destination through our INDUSTRY DEVELOPMENT programs
- To increase our consumer-centric focus and the region's appreciation of the value of tourism through our RESEARCH & MONITORING programs
The Thompson Okanagan Tourism Association underwent changes in 2009, when it moved from a membership-based organization to a stakeholder model. While undergoing this transition, it also restructured its departments to become more effective and operate in a more integrated way. TOTA maintains its delivery of the core functions outlined, but now provides these services through 3 main departments; they are:
- Corporate Services
- Industry & Community Services
- Market Development Services
The level of communication and integration among TOTA and its stakeholders and partners is best illustrated in the following diagram.
For a more comprehensive description of each department’s roles, responsibilities, and service offerings, please reviewing their respective webpages: