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Greenwood municipal water was voted "Best in the WORLD 2012"
April 15th
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The Okanagan Valley is home to four annual seasonal wine festivals
August 30th
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The Thompson Okanagan region is the same size as Ireland
August 30th
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Wells Gray Provincial Park is nearly the size of Prince Edward Island
August 30th
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Wells Gray Provincial Park is the fourth largest provincial park in BC
August 30th
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At 3,954 metres, Mount Robson is the tallest peak in the Canadian Rockies
August 30th
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Murtle Lake is the largest ‘non-motorized’ lake in North America
August 30th
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Nk’Mip Cellars is North America’s first aboriginal-owned and operated winery
August 30th
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Osoyoos Lake is Canada’s warmest fresh water lake
August 30th
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Capital city of BC is Victoria
August 30th
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Sun Peaks ski resort is the third largest ski resort in Canada
August 30th
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Shuswap Lake hosts the largest houseboat fleet in Canada
August 30th
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The 50 hectare BC Wildlife Park in Kamloops has over 65 species of wildlife
August 30th
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The Thompson Okanagan region has 3,200 tourism stakeholders
August 30th
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Tourism generates $1.73 billion per year for the Thompson Okanagan economy
August 30th
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The 600-acre wildlife sanctuary of Cranberry Marsh hosts over 90 species of birds
August 30th
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Helmcken Falls is taller than Niagara Falls and plunges 141 metres down a narrow canyon
August 30th
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Greenwood is Canada’s smallest city
August 30th
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Shuswap Lake encompasses over 1,000km of shoreline
August 30th
0
Wells Gray Provincial Park is the largest provincial park in the Thompson Okanagan region
August 30th
0
Mount Robson was established in 1913 as the second provincial park in BC
August 30th
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BC is Canada's third most populated province, with 4,530,961 residents
August 30th
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Osoyoos is home to Canada’s only desert eco-system
August 30th
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In the Thompson Okanagan you can ski and golf in the same day at certain times of year!
August 30th
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BC Parks celebrates its 100th Anniversary in 2011
August 30th
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Wells Gray Provincial Park is home to over 40 waterfalls
August 30th
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Mount Robson was declared a UNESCO World Heritage Site in 1984
August 30th

Our Services

Core Functions

  • To Increase leisure travel in our targeted markets through our CONSUMER MARKETING programs
  • To increase international exposure of the region and connect export ready product with wholesale buyers through our TRAVEL TRADE programs
  • To increase market awareness of the Thompson Okanagan as a preferred destination and strengthen the profile of the region through our MEDIA RELATIONS programs
  • To increase competitiveness of individual communities through our COMMUNITY DEVELOPMENT programs
  • To increase industry capacity and visitor appeal of the overall destination through our INDUSTRY DEVELOPMENT programs
  • To increase our consumer-centric focus and the region's appreciation of the value of tourism through our RESEARCH & MONITORING programs

The Thompson Okanagan Tourism Association underwent changes in 2009, when it moved from a membership-based organization to a stakeholder model. While undergoing this transition, it also restructured its departments to become more effective and operate in a more integrated way. TOTA maintains its delivery of the core functions outlined, but now provides these services through 3 main departments; they are: 

  • Corporate Services
  • Industry & Community Services
  • Market Development Services

The level of communication and integration among TOTA and its stakeholders and partners is best illustrated in the following diagram.

Integrated Model

For a more comprehensive description of each department’s roles, responsibilities, and service offerings, please reviewing their respective webpages:

 
 

Thompson Okanagan Tourism Association's Partners:

 
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