The Thompson Okanagan Tourism Association underwent changes in 2009, when it moved from a membership-based organization to a stakeholder model.
The intent of the Stakeholder Model is for Thompson Okanagan Tourism (TOTA) to embrace all tourism industry participants in the region by considering them as stakeholders, without a requirement to pay membership fees. By removing the fee structure the association will accomplish two significant goals:
TOTA now represents over 3,200 stakeholders in the region, located in 90 communities and hamlets. You are encouraged to register with us online by visiting the following link: Stakeholder Registration. Benefits for registering include receiving direct communication with TOTA on our activities, our marketing opportunities, and our industry resources.
Web version of our annual guide for visitors to the region.
Marketing and information for the Travel Trade industry
Market site for a collection of iconic Okanagan experiences