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Greenwood municipal water was voted "Best in the WORLD 2012"
April 15th
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The Okanagan Valley is home to four annual seasonal wine festivals
August 30th
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The Thompson Okanagan region is the same size as Ireland
August 30th
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Wells Gray Provincial Park is nearly the size of Prince Edward Island
August 30th
0
Wells Gray Provincial Park is the fourth largest provincial park in BC
August 30th
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At 3,954 metres, Mount Robson is the tallest peak in the Canadian Rockies
August 30th
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Murtle Lake is the largest ‘non-motorized’ lake in North America
August 30th
0
Nk’Mip Cellars is North America’s first aboriginal-owned and operated winery
August 30th
0
Osoyoos Lake is Canada’s warmest fresh water lake
August 30th
0
Capital city of BC is Victoria
August 30th
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Sun Peaks ski resort is the third largest ski resort in Canada
August 30th
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Shuswap Lake hosts the largest houseboat fleet in Canada
August 30th
0
The 50 hectare BC Wildlife Park in Kamloops has over 65 species of wildlife
August 30th
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The Thompson Okanagan region has 3,200 tourism stakeholders
August 30th
0
Tourism generates $1.73 billion per year for the Thompson Okanagan economy
August 30th
0
The 600-acre wildlife sanctuary of Cranberry Marsh hosts over 90 species of birds
August 30th
0
Helmcken Falls is taller than Niagara Falls and plunges 141 metres down a narrow canyon
August 30th
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Greenwood is Canada’s smallest city
August 30th
0
Shuswap Lake encompasses over 1,000km of shoreline
August 30th
0
Wells Gray Provincial Park is the largest provincial park in the Thompson Okanagan region
August 30th
0
Mount Robson was established in 1913 as the second provincial park in BC
August 30th
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BC is Canada's third most populated province, with 4,530,961 residents
August 30th
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Osoyoos is home to Canada’s only desert eco-system
August 30th
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In the Thompson Okanagan you can ski and golf in the same day at certain times of year!
August 30th
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BC Parks celebrates its 100th Anniversary in 2011
August 30th
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Wells Gray Provincial Park is home to over 40 waterfalls
August 30th
0
Mount Robson was declared a UNESCO World Heritage Site in 1984
August 30th

Stakeholder Model

The Thompson Okanagan Tourism Association underwent changes in 2009, when it moved from a membership-based organization to a stakeholder model.

The New Model

The intent of the Stakeholder Model is for Thompson Okanagan Tourism (TOTA) to embrace all tourism industry participants in the region by considering them as stakeholders, without a requirement to pay membership fees. By removing the fee structure the association will accomplish two significant goals:

  • TOTA is able to fully represent the breadth of tourism product available in the region to the consumer, and
  • Participation in the Tourism BC Tourism Partners programs is open to all eligible tourism businesses within the region.

Benefits of Stakeholder Model

  • Greater opportunity to build more diverse and dynamic marketing initiatives.
  • Optimized relationships with all association groups.Stronger voice with a greater stakeholder base.
  • More opportunity to share resources and capitalize on the strength of the entire industry.
  • Broader and more diverse range of tourism product to offer the consumer
  • Increased stakeholder base, resulting in greater participation in marketing initiatives and consequently more frequency and a greater impact in the marketplace.
  • More partnership opportunities with Tourism Associations, Industry Associations and Chambers of Commerce, etc.
  • Increased flexibility when working with the media and travel trade.Greater revenue generating opportunities.

TOTA now represents over 3,200 stakeholders in the region, located in 90 communities and hamlets. You are encouraged to register with us online by visiting the following link: Stakeholder Registration. Benefits for registering include receiving direct communication with TOTA on our activities, our marketing opportunities, and our industry resources.

 
 

Thompson Okanagan Tourism Association's Partners:

 
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