0
Greenwood municipal water was voted "Best in the WORLD 2012"
April 15th
0
The Okanagan Valley is home to four annual seasonal wine festivals
August 30th
0
The Thompson Okanagan region is the same size as Ireland
August 30th
0
Wells Gray Provincial Park is nearly the size of Prince Edward Island
August 30th
0
Wells Gray Provincial Park is the fourth largest provincial park in BC
August 30th
0
At 3,954 metres, Mount Robson is the tallest peak in the Canadian Rockies
August 30th
0
Murtle Lake is the largest ‘non-motorized’ lake in North America
August 30th
0
Nk’Mip Cellars is North America’s first aboriginal-owned and operated winery
August 30th
0
Osoyoos Lake is Canada’s warmest fresh water lake
August 30th
0
Capital city of BC is Victoria
August 30th
0
Sun Peaks ski resort is the third largest ski resort in Canada
August 30th
0
Shuswap Lake hosts the largest houseboat fleet in Canada
August 30th
0
The 50 hectare BC Wildlife Park in Kamloops has over 65 species of wildlife
August 30th
0
The Thompson Okanagan region has 3,200 tourism stakeholders
August 30th
0
Tourism generates $1.73 billion per year for the Thompson Okanagan economy
August 30th
0
The 600-acre wildlife sanctuary of Cranberry Marsh hosts over 90 species of birds
August 30th
0
Helmcken Falls is taller than Niagara Falls and plunges 141 metres down a narrow canyon
August 30th
0
Greenwood is Canada’s smallest city
August 30th
0
Shuswap Lake encompasses over 1,000km of shoreline
August 30th
0
Wells Gray Provincial Park is the largest provincial park in the Thompson Okanagan region
August 30th
0
Mount Robson was established in 1913 as the second provincial park in BC
August 30th
0
BC is Canada's third most populated province, with 4,530,961 residents
August 30th
0
Osoyoos is home to Canada’s only desert eco-system
August 30th
0
In the Thompson Okanagan you can ski and golf in the same day at certain times of year!
August 30th
0
BC Parks celebrates its 100th Anniversary in 2011
August 30th
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Wells Gray Provincial Park is home to over 40 waterfalls
August 30th
0
Mount Robson was declared a UNESCO World Heritage Site in 1984
August 30th

Community Development Initiatives for 2013

November 2012 marked the third year of a dedicated Community Development department for TOTA. It continues to be my pleasure to work with many emerging communities and assist with tourism initiatives. As the Community Development Specialist for TOTA, it is my role to develop and implement the Community Development Strategy for the Thompson Okanagan Region.

Key objectives are to:

  • Enhance working partnerships at the local level
  • Strengthen the capacity of local tourism organizations
  • Increase competitiveness of communities as destinations

TOTA's key role is to ensure communities are aware of Tourism BC and TOTA programs and support participation in these programs. In addition to Tourism BC programs, TOTA is engaged in several initiatives that support communities including:

  • Online Resources via this website: Continuation of content for communities and businesses include;
    • Branding/positioning context / background documents for regional strategy and EQ
    • Positoning workshop to create positioning statement that guides marketing communications (may form part of CTF/CTO programs)
    • Project Brief for EQ Marketing Communications (template)
    • Creative Brief for EQ Designers, Image Bank, Writing Team (team)
    • EQ Shot List template; Online DAMS system and standard classifications
    • Database standard classification system for business, natural features and unique features inventory exchange
    • Responsive deign website best practices EQ style
    • RFP and corresponding contract templates to hire suppliers for marketing communications toolkit (web, images, writing, design) - now available
    • EQ supplier team: designers, photographers, writers - now available
    • Newsletter template (Word) - now available
  • Co-facilitating of the third annual Community Forum at the TOTA Summit March 25, 2013
  • Annual needs analysis that reviews your current situation and aligns your community with Ministry programs and TOTA services
  • Expanding the existing inventory of Unique Features by each community (to include significant natural and built features, and unique cultural elements that collectively creates a profile for market positioning)
  • Expanding mapping resources to supply communities with regional map artwork for use in visitor guides, brochures, websites, visitor centres and the development of a TOTA regional map (large format) for Visitor Centres. The artwork from this project will also be utilized to develop future community mapping initiatives including print, web and iPhone applications.
  • Developing professional development resources
  • Developing Resource Materials (Preparing for Promotion, Community Branding, Display Booth Equipment, and a series on the development of websites, maps, visitor guides, image bank, presentation folders, and press kits).
  • Image bank cooperative for high definition video and still imagery
  • Digital display screens for Visitor Centres in partnership with RTown

 Contact: Simone Carlysle-Smith, Community Development Specialist

 
 

Thompson Okanagan Tourism Association's Partners:

 
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