If you are a registered TOTA stakeholder, your business or organization is eligible to apply for cooperative funding in the Tourism Partners Program. As there are limited resources available for this annual program, the selection of successful applicants is based on a number of criteria. Our goal is to provide maximum coverage for the region while at the same time providing a mechanism to balance funding areas within the region and by sector.
TOTA's cooperative funding program is designed to promote festival alliances that encompass larger geographical areas in the region. The intent is for single festivals to join forces with at least two other festivals and or events in the region. Benefits may include more funding, additional resources for organizers, larger marketing campaigns and increased event visitation. We encourage you to explore partners in your specific area or around the region that will benefit from this marketing model. We also encourage you to consult with your local tourism marketing organization to determine if they can assist in any way.
Criteria for Funding:
Festival/Event must directly involve a minimum of three communities and/or must market together with a minimum of three festivals to access TOTA cooperative funding.
In order to be considered for co-op funding, the following criteria must be met:
If you wish to apply for co-operative funding for your festival or event, please download the application
For more information contact us.
Web version of our annual guide for visitors to the region.
Marketing and information for the Travel Trade industry
Market site for a collection of iconic Okanagan experiences