Since April 1, 2009, the Thompson Okanagan Tourism Association (TOTA) has been operating under the "Stakeholder" model – no longer requiring paid membership.
The intent of the Stakeholder Model is for TOTA to embrace all tourism industry participants in the region by considering them as stakeholders, without a requirement to pay membership fees. By removing the fee structure the association will accomplish two significant goals:
TOTA will be able to fully represent the breadth of tourism product available in the region to the consumer, and Participation in the Tourism Partner co-op programs with Tourism BC will be available to all qualified industry partners (tourism businesses & operators) in the region. Programs include a variety of co-operative marketing and advertising opportunities throughout the year including consumer shows; print advertising, online, radio and television campaigns.
In order to become a stakeholder, please fill-out the form below as completely and accurately as possible.
In order to qualify as a TOTA Stakeholder and to be eligible for co-op marketing programs, you and/or your business MUST be involved in a direct tourism activity (i.e. tourists represent a substantial client base) AND meet one or more of the following criteria. PLEASE READ CAREFULLY:
Accommodation, Hostels and Campgrounds
Lodges and Vacation Home Rentals
Associations & Transportation
Houseboats
Adventure, Ski, Golf, Attractions, Arts & Culture, Spa & Wellness, Agriculture & Winery, Food & Beverage, Meeting Facilities, Rentals, and Gardens
Tour Operators (In and out of province)
Parks
Must be one of:
Education
Learning/Enrichment
Events & Retail/Service
Community