Destination BC and TOTA offer a range of programs and services to assist businesses and communities, from tourism planning and mentorship to cooperative marketing opportunities. For information on how to work with Destination BC and TOTA download the PDF.
The Destination BC website provides the following key sections:
The Destination BC mandate is to support and promote the business of tourism throughout the province. As a destination marketing organization, Destination BC is structured to develop and deliver programs and services that attract visitors to BC and help ensure that the quality of their vacation experience keeps them coming back for more. Destination BC has a number of resources and opportunities available to assist tourism industry operators in growing and developing their businesses.
Destination BC is structured to develop and deliver programs and services that attract visitors to British Columbia and help ensure that the quality of their vacation experience keeps them coming back for more. Destination BC has a number of resources available to assist tourism operators, communities and sectors in growing and developing their businesses. Get started by viewing the "Tourism Checklist" and exploring the collection of tools and links.
The Destination BC Research, Planning and Evaluation team conducts research on various aspects of the tourism industry, providing industry partners with information to enhance the effectiveness of future marketing and development projects. The information provided in the Research section will be updated on a regular basis and should prove helpful in examining tourism patterns.
On October 25, 2011, Premier Christy Clark introduced a new strategy for the tourism sector called Gaining the Edge as part of Canada Starts Here: The BC Jobs Plan. This five-year plan maps out key areas of focus that will help tourism fulfill its true potential, stimulating sector growth with increasing visitation, revenue and employment.
Web version of our annual guide for visitors to the region.
Marketing and information for the Travel Trade industry
Market site for a collection of iconic Okanagan experiences