New Tourism Leaders Hired in Three Locations

March 15, 2012 at 10:13 AM

TOTA Community Development Specialist Simone Carlysle-Smith notes that three community tourism-related organizations in the region recently hired new senior staff to manage their tourism development and marketing duties.

"I want to extend TOTA's warm welcome to Brad Bradbury at Tourism Wells Gray, Terri Hadwin at the Gold Country Communities Society, and Darren Robinson at the Enderby & District Chamber of Commerce," Carlysle-Smith says.

"I know that Brad, Terri and Darren each plan exciting new tourism initiatives in their areas, and I look forward to working with them to find ways that TOTA can help."

Carlysle-Smith adds that through its Community Development, Industry Development, and Market Development departments, TOTA offers programs, services and links to TOTA and Tourism BC resources in all areas. "Our staff and our website offer connections to an extensive range of resources that provide valuable information and support for communities trying to grow local tourism."

Brad_Bradbury.jpgBrad Bradbury is the new Tourism & Marketing Manager for Tourism Wells Gray, based in Clearwater. He began his new position in late January and is responsible for developing and promoting tourism in the District of Clearwater and Wells Gray Country in the North Thompson Valley, which includes Wells Gray Provincial Park.

Bradbury came to Wells Gray from the position of CEO for the Campbell River Tourism & Economic Development Corporation (Rivercorp), on Vancouver Island. His experience includes positions in resort management in B.C. and Alberta, and regional hotel management throughout western Canada and Europe. He holds a degree in hospitality management and diplomas in economic development and a number of hospitality-related subjects.

He looks forward to showcasing the region's natural beauty and realizing its potential as 'the Adventure Capital of B.C.'. "We live in the most beautiful and accessible wilderness anywhere on earth and finding new and relevant ways to market this area responsibly is what attracted me to the position. The opportunity to showcase the products and operators within our region is perfect and we are getting busy to meet the challenge." He sees an opportunity for communities and tourism business operators in the area to tell more of their stories through various marketing methods, including experiential videos.

Bradbury says Tourism Wells Gray is becoming a 'destination management' as well as a destination marketing organization, and he expects he will work closely with TOTA during that transition. He can be reached at email:

Terri_Hadwin-INSTORY.jpgTerri Hadwin is the new Marketing Manager for the Gold Country Communities Society (GCCS), the organization which handles tourism promotion for a number of communities in the ranchlands-and-mountains area around Ashcroft, Cache Creek, Merritt, Logan Lake, and Thompson-Nicola Regional District.

Hadwin began her new position, based in Cache Creek, in early February. She comes to the job from the Lower Mainland, where she worked for the Executive Director of the New Westminster Business Improvement Area, in the areas of event planning, media relations and other administrative duties. She also brings board and media experience to the position. She had previously lived in Kamloops and Kelowna.

GCCS says Hadwin's experience in administrative and business management will help Gold Country successfully implement its Visionary Plan for expanded economic development and tourism.

She looks forward to helping the area to thrive. "We have an incredible history and I think our area has a great future. I am looking forward to meeting all of our members and committees. I am confident we will soon be able to present an exciting new program that will facilitate progress within Gold Country." Hadwin adds that one of her early goals is to increase the presence of Gold Country on the web. She can be reached at email:

Darren_Robinson-mugshot-INSTORY.jpgDarren Robinson is the new Executive Director of the Enderby & District Chamber of Commerce. He began in the position in December and says the transition is going well.

Robinson comes to Enderby from B.C.'s Sunshine Coast, where he was Executive Director of Powell River Tourism. His more than 10 years in the tourism industry has also included working as manager of the Fairmont Jasper Park Lodge. His education includes a Bachelor of Tourism Management degree from Thompson Rivers University, where his studies included tourism research, marketing, branding, graphic design, resort development and entrepreneurship.

Robinson is also a professional photographer with a focus on tourism, portrait, lifestyle and nature photography – and he has brought his photography business with him to Enderby.

"I look forward to helping (the Chamber) achieve its vision of a vibrant, diverse and successful business sector that inspires, respects, supports and serves a healthy community," Robinson says. "The Chamber, Council and the residents feel that tourism is a big opportunity here," with year-round outdoor education being a priority.

"We are at the awareness stage, finding our brand, and are currently doing a community vitalization project, setting priorities," he adds.

Robinson can be reached at email:

Tags: TOTA Merritt Clearwater Tourism BC Simone Carlysle-Smith Thompson Rivers University Enderby Brad Bradbury Tourism Wells Gray Terri Hadwin Gold Country Communities Society Darren Robinson Cache Creek Campbell River Rivercorp Ashcroft Logan Lake Thompson-Nicola Regional District Powell River Jasper Park Lodge Enderby & District Chamber of Commerce New Westminster
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