Here are some of the latest Tourism Industry Resources available from Tourism BC, as of Dec. 22, 2011. Tourism BC has a number of resources available to assist tourism operators, communities and sectors in growing and developing their businesses. Explore the collection of tools by following this link to the Tourism Industry Resources area of the Tourism BC website.
Monthly Feature of the Tourism Industry Resource section:
FREE GUIDES AND WORKSHOP
Online Marketing and Online Reputation Management Guides
Online Marketing is designed to help small and medium tourism businesses think strategically about their online presence. Technology and the Internet have created a revolution in tourism marketing - using the Internet consumers not only find inspiration and information on potential travel destinations, but also take immediate action by booking online. The guide covers the topics to consider when building an online marketing plan: website strategies, Social Media channels, Search Engine Optimization and Marketing, Online Display Advertising and Email Marketing. Based on the type of business, and the money and time invested in online marketing, this guide will help operators maximize the return on their efforts.
Online Reputation Management explores the explosive popularity of social networking and how it relates to the tourism industry. Online reputation management is the process of monitoring, reporting and reacting to online feedback and opinions about your business and its products and services. This guide will assist business operators to learn more about actively participating in social networking by engaging travellers and generating content, as well as using consumer feedback to strengthen business and to build loyalty and advocacy
For more information on the Online Reputation Management workshop, click HERE
All the Tourism Business Essentials guides are available free of cost - click HERE