On behalf of all communities throughout the region and with support from Tourism BC, TOTA representatives attended the following travel media events: CTC Media Marketplace, CTC GO Media, and media shows in Seattle, Calgary and Vancouver. TOTA hosted a total of 44 media familiarization tours for a total of 67 participants for the fiscal period April 01, 2011 to March 31, 2012.
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Dutch writer Hubrecht Duijker must have been impressed after visits to wineries on the Naramata Bench, in West Kelowna and Lake Country because he wrote: Okanagan Valley – Searched and found: the wine paradise.
A recent story on last-minute ski vacations at Big White blanketed southern Ontario (along with a few other locations in other provinces) and appeared online in 39 separate newspapers.
Three foreign publications, including one from Korea, Germany and Austria, treated their readers to coverage of attractions within the Thompson Okanagan region.
Hemisphere, the inflight magazine for United Airlines, sent senior editor Jacqueline Detwiler to tell all its travellers what was what over the course of three days in Kelowna.
Noted British writer Chantal Cooke is known for her travel writing and recently posted a story on a very positive experience she had at Sparkling Hill Resort in Vernon.
TOTA, in conjunction with numerous other groups, welcomed a variety of journalists, bloggers and tourism industry professionals to the region late last year.
Loren Christie is a seasoned traveller who makes regular contributions to the CTV network's Canada AM. In a recent story he touted the benefits of health and wellness vacations within Canada.
Not all visitors come to the Thompson Okanagan for the lakes, beaches, wineries, golf courses or ski hills. Many come to experience the history and culture of the region's heritage sites, enjoying a look back at how people lived in days gone by.
Outstanding Thompson Okanagan destination properties continue to attract rave reviews in travel-media coverage across Canada, the United States, and around the world. The following feature article in the Florida-based 'Simply the Best' magazine on the new Sparkling Hill Resort, near Vernon, is another example.
The Thompson Okanagan region continues to receive a large volume of excellent travel media coverage around the world. One of the latest examples is in the 'Travel' section of the British Broadcasting Corporation's (BBC) website, which recently published a feature on Okanagan wineries.
WestJet Airline's UP! inflight magazine recently published a story on Valhalla Helicopters' tours to Okanagan wineries. The online version of the story also features a video on the tours.