Destination BC launched its $1.6-million 2013-14 North American ski marketing campaign -- 'Ski It To Believe It!' -- in mid-October to attract skiers from the key markets of California, Washington state and Ontario to the province's world-class ski resorts.
A ninth unique Thompson Okanagan travel experience -- "A Culinary Journey through Canada's Desert", a joint offering by the Watermark Beach Resort in Osoyoos and Covert Farms near Oliver -- has been judged outstanding by the Canadian Tourism Commission and has been added to the list of world-class experiences CTC uses …
The University of British Columbia has brought in specialists to conduct a pair of tourism courses on 'Festivals, Events and Eventful Communities' and 'Cultural Tourism: Impacting Communities Worldwide.'
Recently Green Tourism UK expanded their auditing and inspection service to begin certifying businesses within Canada and British Columbia is the province where that program is gaining traction. The Canadian branch is known as Green Tourism Canada.
TOTA flew the Thompson Okanagan flag at this year's edition of the biggest annual Canadian event for U.S. travel media. North American Market Experiences Specialist Ellen Walker-Matthews had a full slate of appointments at the 2012 Canada Media Marketplace, held in April in San Francisco.
TOTA has unveiled the latest version of its annual Thompson Okanagan Travel Experiences Guide, revealing a vibrant new approach designed to produce more interest from travellers and more business for the region's tourism industry.
TOTA took full part in the world's leading travel-trade show in early March, attending ITB Berlin to display the attractions of the Thompson Okanagan and meet with a number of key international travel operators.
With hosting support from TOTA, the Canadian Tourism Commission (CTC) recently presented a free 'Explorer Quotient®' workshop in Kelowna to 50 Thompson Okanagan Tourism stakeholders to help them learn how to incorporate EQ techniques into their marketing.
The latest in TOTA's ongoing series of major seasonal marketing campaigns was recently launched, and TOTA's Marketing staff remind stakeholders across the region that they can sign up to participate in these increasingly effective web-based campaigns at any time during the year.
Thompson Okanagan Tourism stakeholders have a number of exclusive reduced-cost opportunities to get their message out to the Alberta and B.C. travel markets this spring through co-op marketing supported by funding from Tourism BC.
TOTA's Market Development staff were extremely busy this fall hosting a number of familiarization tours for domestic and international travel media representatives, helping to get the word out about the world-class destinations across the Thompson Okanagan.
TOTA's Market Development staff were extremely busy this fall hosting a number of familiarization tours for international travel trade representatives, in addition to the many other FAMs they hosted for travel media journalists.
TOTA was on-hand – along with representatives of Tourism BC, Tourism Kelowna, Tourism Kamloops, and representatives of other regions and destinations in the province – to make a presentation at the ‘Discover BC’ show for the travel trade, held in Richmond on Aug. 31.