Recent Coverage
Unpaid media coverage is an important and critical aspect of TOTA's marketing activities. It has proven to be the most cost effective and efficient marketing tools we have in raising consumer awareness of the region as a travel destination.
TOTA's media relations strategy is to establish relationships with those writers, journalists, publications and other outlets that match our target markets and to encourage and support their coverage of the region.
Depending on the need, TOTA media support can include itinerary development, fact-checking, information sourcing, story idea pitching, complete hosting or allowing media to research the destination on a self-directed basis.
Below is a sampling of coverage that is the result of our efforts along with member and partner support! Please check back regularly for updates, you'll be amazed at the scope and range of our media coverage.
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Best New Trips for 2010 November 2009, National Geographic Society, Adventure |
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The Okanagan as culinary classroom October 28, 2009, by Michelle Hopkins, National Post |
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A Taste of the Okanagan September/October 2009, Story by Anita Stewart, Endless Vacation Magazine |
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Summer Playground September 2009, by Jennie Casperson, Luxury Travel Magazine - Australia |
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Canada's Grape Lakes August 2009, by Margo True, Sunset Magazine |
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February 2009, Winies Magazine (Korean) |
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Festival A Gateway to Icewine January 21, 2009, by Joanne Sasvari in the Vancouver Sun and Vancouver Sun.com |
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TOTA September 2010 Newsletter
Ministry of Tourism 3 Year Service Plan
Celebrities from BC help promo the province
TOTA
2280-D Leckie Road
Kelowna, BC V1X 6G6
Canada
Ph:250-860-5999
Fx: 250-860-9993
info@totabc.com
Kamloops, BC
Ph: 250-377-4383
Fx: 250-372-2318
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