TOTA
2280-D Leckie Road
Kelowna, BC  V1X 6G6
Canada
phone: 250-860-5999
fax: 250-860-9993
email: info@totabc.com

Sets the strategic direction of the Association in accordance with the Board’s vision, mission and priorities; builds a culture than reflects the Association’s values; oversees the operation of the Association and provides leadership in accordance with board parameters, financial, legal and regulatory requirements; ensures the Association and its programs, products and services are consistently presented in a strong, positive light to stakeholders.

Plans and implements a market development strategy integrating media, consumer and travel trade components to increase tourism in the Thompson Okanagan region from key North American markets.

Plans and implements a market development strategy integrating media, consumer and travel trade components to increase tourism in the Thompson Okanagan region from current International markets.

Gary Aldus
Market Development Assistant  
(ext 210, email: supportMS@)

Sells space at the TOTA events (golf tournament and summit) and the TOTA Vacation Guide

Jennifer Houiellebecq
Industry Development & Research Specialist 
(ext 209, email: industry@)

Develops and implements an Industry Development and Research Strategy to increase tourism capacity, innovation, integration and economic activity in the Thompson Okanagan region

Develops and implements a Community Development Strategy to enhance community tourism partnerships, capacity and competitiveness in the Thompson Okanagan region.

Assists in the implementation of TOTA’s Research Strategy and provides administrative support to the Industry Services Department.

Responsible for the integrity of the Association’s financials, producing timely and accurate financial statements, forecasts, analysis and corporate reporting; also the liaison with the Board of Directors and manages the Corporate Services functions including IT, Performance Measurement, HR and Purchasing.

Responsible for maintaining accounts receivable and payable functions, as well as assisting the Corporate Officer.  Prepares information to meet TOTA’s and Tourism BC’s reporting requirements, increases the efficiency of TOTA’s administrative processes and maximizes the effectiveness of TOTA’s technology systems.

Ingrid Tyler
Corporate Services Administrative Asssitant
(ext 207, email:  csaa@)

Responsible to the Corporate Officer by maintaining lead reception functions and increasing the efficiency of TOTA’s administrative processes for corporate communications through standardization of TOTA’s tools and templates, and SharePoint implementation and administration and assisting in preparing information to meet TOTA’s and Tourism BC’s reporting requirements, maintaining TOTA’s database systems

Also responsible to the CEO by providing confidential administrative and project support to the CEO.

Lawrence McMahen
Communications

Responsible for the TOTA newsletter and press releases