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Welcome to the official website of the Thompson Okanagan Tourism Association (TOTA)

TOTA 2nd Annual Tourism Summit and AGM

Mark your calenders for the 2nd Annual Tourism Summit
and Annual General Meeting

November 3-5, 2010
Sparkling Hill Resort & Wellness Hotel, Vernon

Mission Statement: TOTA’s mission is to support the ongoing growth and sustainability of our tourism industry by establishing Thompson Okanagan Tourism as a champion of excellence and innovation in destination marketing, management and industry development.

TOTA is a not-for-profit society governed by the BC Societies Act and an elected board-of- directors who represent business and community tourism interests throughout the region.

TOTA is one of the six tourism regions of Super, Natural British Columbia whose mandate includes marketing the province's tourism product.

The TOTA office is located in Kelowna, with a satellite office in Kamloops and available to answer questions Monday to Friday, 8:00am-4:30pm (excluding statutory holidays) all year.

Destination Marketing

The TOTA brand name (Thompson Okanagan) is a name created to represent the geographic area from Christina Lake in the east, Lillooet and Princeton in the west, Mount Robson in the north and Osoyoos in the South a wide and was created to assist in the fulfillment of our destinations' marketing objectives.

The priorities of TOTA's marketing plan focus on products with the greatest propensity for increased revenues in shoulder seasons and consists of: