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Welcome to the official website of the Thompson Okanagan Tourism Association (TOTA)
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TOTA 2nd Annual Tourism Summit and AGM
Mark your calenders for the 2nd Annual Tourism Summit
and Annual General Meeting
November 3-5, 2010 - location TBA
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Mission Statement: Thompson Okanagan Tourism Association (TOTA) exists to increase accredited stakeholders' revenue and sustainability through cooperative marketing, ongoing education, and government liaison to ensure “life is good”.
TOTA is a not-for-profit society governed by the BC Societies Act and an elected board-of- directors who represent business and community tourism interests throughout the region.
As one of the six tourism regions of Super, Natural British Columbia, TOTA is contracted with the Crown Corporation of the Province of British Columbia (Tourism BC) whose mandate includes marketing the province's tourism product.
The TOTA office is located in Kelowna, with a satellite office in Kamloops and available to answer questions Monday to Friday, 8:00am-4:30pm (excluding statutory holidays) all year.
Destination Marketing
The TOTA brand name (Thompson Okanagan) is a name created to represent the geographic area from Christina Lake in the east, Lillooet and Princeton in the west, Mount Robson in the north and Osoyoos in the South a wide and was created to assist in the fulfillment of our destinations' marketing objectives.
The priorities of TOTA's marketing plan focus on products with the greatest propensity for increased revenues in shoulder seasons and consists of:
- Agriculture
- Golfing
- Business Travel
- Outdoor & Adventure
- Culture/History
- Skiing
- Festival and Events
- Touring
- Fishing
- Wine
These products are targeted to specific audiences ranging from local (British Columbians) to long-haul (overseas) markets.
Co-operative funded programs maintain a near-in focus, however opportunities exist to include long-haul destinations targeted to trade activities.
