About
TOTA is at the forefront of shaping the region’s tourism strategy.
The Thompson Okanagan Tourism Association (TOTA) is a not-for-profit society governed by the BC Societies Act. TOTA is an industry-led organization, governed by an elected Board of Directors, who represent and support business and community tourism interests throughout the Thompson Okanagan region.
TOTA is one of six Regional Destination Management Organizations (RDMO) in the province of British Columbia that work under the Super, Natural British Columbia brand as an official representative of Destination British Columbia, and whose mandate includes Industry Development, Destination Stewardship, and Destination Development.
Thompson Okanagan Tourism Association
History
TOTA was founded in 1957, and incorporated in 1963. It was first named the Okanagan Valley Tourist Association, then Okanagan Similkameen Tourist Association, then became the Thompson Okanagan Tourism Association in 1997.
TOTA has been at the forefront of shaping the region’s tourism strategy, bringing together businesses and industry partners from all sectors to develop innovative solutions for sustainable growth and a long lasting destination.
