TOTA News Centre

Stay informed about the latest TOTA News, Industry News, Resources, Biosphere, and upcoming events.

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Resources
Biosphere
TOTA News Centre
Destination BC Learning Centre - Experience Development: Consider Your Stories
Destination BC Learning Centre - Experience Development: Consider Your Stories
TOTA Biosphere Program Snack and Learn
TOTA Biosphere Program Snack and Learn
Destination BC Learning Centre - Experience Development: 4 Principles for Creating an Authentic, Immersive Visitor Experience
Destination BC Learning Centre - Experience Development: 4 Principles for Creating an Authentic, Immersive Visitor Experience
Survey Regarding Recent Changes to Temporary Foreign Worker’s Program (TFW)
Survey Regarding Recent Changes to Temporary Foreign Worker’s Program (TFW)
Building Inclusive Workplaces -“Belong” Virtual Workshop - Presented by go2Hr
Building Inclusive Workplaces -“Belong” Virtual Workshop - Presented by go2Hr
New Destination BC Iconic Brand Tools Available
New Destination BC Iconic Brand Tools Available
Destination BC Learning Centre - Experience Development: The Foundations of Experience Development
Destination BC Learning Centre - Experience Development: The Foundations of Experience Development
Okanagan Gondola Project Underway
Okanagan Gondola Project Underway
Destination BC Webinar: Foundations of Inclusive Marketing
Destination BC Webinar: Foundations of Inclusive Marketing
2026 BC Tourism Climate Adaptation and Environmental Sustainability Business Survey
2026 BC Tourism Climate Adaptation and Environmental Sustainability Business Survey
TOTA Research Snapshot - February 2026
TOTA Research Snapshot - February 2026
Fill out the Culinary Tourism Alliance’s Membership Satisfaction Survey and be Entered to Win Tickets to the 2027 Taste of Place Summit
Fill out the Culinary Tourism Alliance’s Membership Satisfaction Survey and be Entered to Win Tickets to the 2027 Taste of Place Summit
TOTA Celebrates during the Vernon Winter Carnival
TOTA Celebrates during the Vernon Winter Carnival
TogetHER - Women's Leadership Summit
TogetHER - Women's Leadership Summit
Kelowna International Airport (YLW) welcomed 2.3 million passengers in 2025
Kelowna International Airport (YLW) welcomed 2.3 million passengers in 2025
Damaged Section of the Kettle Valley Rail Trail to be Decommissioned
Damaged Section of the Kettle Valley Rail Trail to be Decommissioned
Buy BC Partnership Program is Now Open
Buy BC Partnership Program is Now Open
go2HR’s HR Support Transition
go2HR’s HR Support Transition
Canadian Queer Chamber of Commerce Regional Business Community Meet-up
Canadian Queer Chamber of Commerce Regional Business Community Meet-up
eLearningU Tourism Digital Marketing Essentials Certificate & Sustainable Tourism Course
eLearningU Tourism Digital Marketing Essentials Certificate & Sustainable Tourism Course
New Penticton to Vancouver Flight Serviced by WestJet
New Penticton to Vancouver Flight Serviced by WestJet
Tourism Sustainability Network Resources
Tourism Sustainability Network Resources
Returning Kamloops to Edmonton Flight Serviced by WestJet
Returning Kamloops to Edmonton Flight Serviced by WestJet
New Kelowna to Ottawa Flight Serviced by Porter Airlines
New Kelowna to Ottawa Flight Serviced by Porter Airlines
SilverStar Snow Day for TIABC Conference Attendees
SilverStar Snow Day for TIABC Conference Attendees
Extend Your BC Tourism Industry Association Conference Experience at Big White Ski Resort
Extend Your BC Tourism Industry Association Conference Experience at Big White Ski Resort
Early Bird Tickets are Available for the 2026 ORCBC Conference: Building Stronger Communities Through Outdoor Recreation.
Early Bird Tickets are Available for the 2026 ORCBC Conference: Building Stronger Communities Through Outdoor Recreation.
Destination BC Industry Call – Working with the Travel Trade, Feb 10
Destination BC Industry Call – Working with the Travel Trade, Feb 10
TOTA Research Snapshot - December 2025
TOTA Research Snapshot - December 2025
Destination BC Learning Centre - Digital Foundations - Website Analytics
Destination BC Learning Centre - Digital Foundations - Website Analytics

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TOTA Updates

TOTA News Centre
TOTA Research Snapshot - February 2026
TOTA News
TOTA Research Snapshot - February 2026
TOTA News
TOTA News
TOTA Celebrates during the Vernon Winter Carnival
TOTA News
TOTA Celebrates during the Vernon Winter Carnival
TOTA News
TOTA News
eLearningU Tourism Digital Marketing Essentials Certificate & Sustainable Tourism Course
Industry News, TOTA News
eLearningU Tourism Digital Marketing Essentials Certificate & Sustainable Tourism Course
Industry News, TOTA News
Industry News, TOTA News
TOTA Research Snapshot - December 2025
TOTA News
TOTA Research Snapshot - December 2025
TOTA News
TOTA News
The Thompson Okanagan is a Biosphere Gold Certified Destination 
TOTA News, Industry News
The Thompson Okanagan is a Biosphere Gold Certified Destination 
TOTA News, Industry News
TOTA News, Industry News
TOTA Team Hosts a Valleys and Vineyards Media Trip
TOTA News
TOTA Team Hosts a Valleys and Vineyards Media Trip
TOTA News

The TOTA Marketing and Communications Team in collaboration with Destination BC hosted a group of top tier international media in the Thompson Okanagan to showcase the Okanagan Valley and Destination BC’s new branding, Valleys and Vineyards

TOTA News
TOTA and Tourism AI Network are Partnering to Develop a Data-Driven Tool for Tourism
TOTA News
TOTA and Tourism AI Network are Partnering to Develop a Data-Driven Tool for Tourism
TOTA News
TOTA News
TOTA Research Snapshot - October 2025
TOTA News
TOTA Research Snapshot - October 2025
TOTA News
TOTA News
TOTA Team Attended GoMedia 2025
TOTA News
TOTA Team Attended GoMedia 2025
TOTA News

The TOTA Marketing and Communications Team attended Destination Canada’s GoMedia Conference and had the opportunity to host a GoMedia Pre FAM in collaboration with Destination BC.

TOTA News
TOTA Research Snapshot - September 2025
TOTA News
TOTA Research Snapshot - September 2025
TOTA News
TOTA News
TOTA Research Snapshot - July 2025
TOTA News
TOTA Research Snapshot - July 2025
TOTA News
TOTA News

Industry Updates

TOTA News Centre
Destination BC Learning Centre - Experience Development: Consider Your Stories
Destination BC Learning Centre - Experience Development: Consider Your Stories
Destination BC Learning Centre - Experience Development: 4 Principles for Creating an Authentic, Immersive Visitor Experience
Destination BC Learning Centre - Experience Development: 4 Principles for Creating an Authentic, Immersive Visitor Experience
Survey Regarding Recent Changes to Temporary Foreign Worker’s Program (TFW)
Survey Regarding Recent Changes to Temporary Foreign Worker’s Program (TFW)

TIABC is seeking input from members to better understand how these federal changes to the Temporary Foreign Worker Program, and the Province’s response may affect tourism and hospitality businesses across British Columbia, particularly in rural and remote communities. Take the survey today.

New Destination BC Iconic Brand Tools Available
New Destination BC Iconic Brand Tools Available

Destination BC has launched a NEW digital hub featuring practical brand tools to help tourism industry partners across BC bring the Iconic destination brands to life in their marketing.

Destination BC Learning Centre - Experience Development: The Foundations of Experience Development
Destination BC Learning Centre - Experience Development: The Foundations of Experience Development
2026 BC Tourism Climate Adaptation and Environmental Sustainability Business Survey
2026 BC Tourism Climate Adaptation and Environmental Sustainability Business Survey
Fill out the Culinary Tourism Alliance’s Membership Satisfaction Survey and be Entered to Win Tickets to the 2027 Taste of Place Summit
Fill out the Culinary Tourism Alliance’s Membership Satisfaction Survey and be Entered to Win Tickets to the 2027 Taste of Place Summit
TogetHER - Women's Leadership Summit
TogetHER - Women's Leadership Summit
Kelowna International Airport (YLW) welcomed 2.3 million passengers in 2025
Kelowna International Airport (YLW) welcomed 2.3 million passengers in 2025
Damaged Section of the Kettle Valley Rail Trail to be Decommissioned
Damaged Section of the Kettle Valley Rail Trail to be Decommissioned
Buy BC Partnership Program is Now Open
Buy BC Partnership Program is Now Open
go2HR’s HR Support Transition
go2HR’s HR Support Transition
Canadian Queer Chamber of Commerce Regional Business Community Meet-up
Canadian Queer Chamber of Commerce Regional Business Community Meet-up
eLearningU Tourism Digital Marketing Essentials Certificate & Sustainable Tourism Course
eLearningU Tourism Digital Marketing Essentials Certificate & Sustainable Tourism Course
New Penticton to Vancouver Flight Serviced by WestJet
New Penticton to Vancouver Flight Serviced by WestJet

The Penticton Airport (YYF) has announced the new WestJet summer flight service between Penticton Airport and Vancouver International Airport (YVR) May 15, 2026. 

This will include a direct flight, five days a week, on board WestJet Encore's De Havilland Dash 8-400 aircraft. 

Tourism Sustainability Network Resources
Tourism Sustainability Network Resources
Returning Kamloops to Edmonton Flight Serviced by WestJet
Returning Kamloops to Edmonton Flight Serviced by WestJet

Kamloops Airport (YKA) is pleased to announce the return of WestJet’s seasonal nonstop service to Edmonton, reinforcing vital regional connectivity and expanding travel opportunities for residents of Kamloops and surrounding region.

New Kelowna to Ottawa Flight Serviced by Porter Airlines
New Kelowna to Ottawa Flight Serviced by Porter Airlines

Kelowna International Airport (YLW) and Porter Airlines are excited to announce the launch of a new direct route between Kelowna and Ottawa. Service begins on May 13, 2026, with five weekly roundtrip flights, connecting the Okanagan Valley with our nation’s capital and eastern Canada like never before.

SilverStar Snow Day for TIABC Conference Attendees
SilverStar Snow Day for TIABC Conference Attendees

On March 3, join fellow Tourism Industry Association of BC (TIABC) Conference attendees for an all-inclusive day trip to the mountains featuring your choice of skiing or snowboarding or a snow adventure day with guided snowshoeing, skating, and snow tubing.

Extend Your BC Tourism Industry Association Conference Experience at Big White Ski Resort
Extend Your BC Tourism Industry Association Conference Experience at Big White Ski Resort

BC Tourism Industry Conference Attendees can enjoy 50% off Big White Ski Resort Lift Tickets on March 2, 3 and 7,8, 2026.

Early Bird Tickets are Available for the 2026 ORCBC Conference: Building Stronger Communities Through Outdoor Recreation.
Early Bird Tickets are Available for the 2026 ORCBC Conference: Building Stronger Communities Through Outdoor Recreation.
Destination BC Industry Call – Working with the Travel Trade, Feb 10
Destination BC Industry Call – Working with the Travel Trade, Feb 10
Destination BC Learning Centre - Digital Foundations - Website Analytics
Destination BC Learning Centre - Digital Foundations - Website Analytics
Destination BC Learning Centre - Digital Foundations - Website Usability
Destination BC Learning Centre - Digital Foundations - Website Usability
Early Bird Pricing Available for BCHA Summit
Early Bird Pricing Available for BCHA Summit
New Location Announced for Altitunes
New Location Announced for Altitunes
Valleys & Vineyards “Spark” Program Winners Announced
Valleys & Vineyards “Spark” Program Winners Announced
Taste of Place Leadership Program
Taste of Place Leadership Program
Destination BC Learning Centre - Digital Foundations - Digital Media & Advertising
Destination BC Learning Centre - Digital Foundations - Digital Media & Advertising
Osoyoos and South Okanagan-Similkameen Launches its First-Ever Tourism Master Plan
Osoyoos and South Okanagan-Similkameen Launches its First-Ever Tourism Master Plan

TOTA Newsletters

Newsletters
Thompson Okanagan Tourism Association Industry Newsletter - March 30, 2026
Thompson Okanagan Tourism Association Industry Newsletter - March 30, 2026

Read the latest industry updates from the Thompson Okanagan Tourism Association from March 30, 2026

Thompson Okanagan Tourism Association Industry Newsletter - March 12, 2026
Thompson Okanagan Tourism Association Industry Newsletter - March 12, 2026

Read the latest industry updates from the Thompson Okanagan Tourism Association from March 12, 2026

Thompson Okanagan Tourism Association Industry Newsletter - February 3, 2026
Thompson Okanagan Tourism Association Industry Newsletter - February 3, 2026

Read the latest industry updates from the Thompson Okanagan Tourism Association from February 3, 2026

Industry Events

  • Little Shuswap Asphalt Clean-up

    Sunday March 22, 2026
    10 AM - 2 PM

    The Chase Environmental Action Society is organizing a Beach Asphalt Clean-Up for World Water Day 2026. Using buckets, wheelbarrows, sleds, wagons or other devices (anything non-motorized) collect chunks of asphalt and transport them to either end of the berm to bins and trucks.

    Learn more and Register