Industry Development
We at TOTA hope to empower tourism businesses with the tools and resources they need to be successful year round.
Industry development is about helping tourism businesses and organizations across the Thompson Okanagan build the skills, knowledge, and capacity they need to succeed. At TOTA, this means connecting industry with practical tools, training, research, resources, and opportunities that help businesses adapt, grow, and respond to an evolving tourism landscape.
Guided by TOTA’s regional tourism strategy, Embracing Our Potential, along with the broader priorities of Destination BC and our industry partners, this work supports a stronger, more resilient tourism sector across the region. By helping businesses stay informed, build their capabilities, strengthen their workforce, improve sustainability, and prepare for challenges, we can support an industry that is better equipped to thrive year-round and continue delivering meaningful experiences for visitors.