Destination Development
Our destination development efforts are in the strategic planning and improvement of tourism experiences, infrastructure, and services to continue working towards a visitor oriented destination.
Destination development is about continually improving the Thompson Okanagan as a place to visit, live, and do business. At TOTA, this means working with communities, Indigenous partners, tourism organizations, businesses, governments, and regional partners to strengthen the visitor experience, address gaps, and support thoughtful improvements to tourism infrastructure, experiences, accessibility, and community planning.
Guided by TOTA’s regional tourism strategy, Embracing Our Potential, along with strategic plans written by Destination BC, this work helps build a stronger, more sustainable, and visitor-oriented destination for future generations to enjoy. By taking a collaborative approach and considering the needs of both visitors and communities, we can support meaningful experiences, encourage year-round visitation, and help ensure the benefits of tourism are shared across the Thompson Okanagan.
