The Thompson Okanagan Tourism Inspiration Centre is a gateway welcome centre for travellers entering the region along Highway 97C above Peachland. Each season, tens of thousands of domestic and international visitors stop here to enjoy the first panoramic views of Okanagan Lake, take a break from their journey, and speak with our Tourism Visitor Information Counsellors about the amazing experiences throughout the region.

Many travellers stopping at the Centre are beginning multi-day road trips through the Thompson Okanagan. Our team helps them plan routes, discover experiences, and map out stops across the region—from wineries and attractions to outdoor adventures and local communities. Introducing travellers to your business early in their journey gives them time to add your location to their itinerary as they continue exploring.

Following recent renovations, the Centre will reopen this season with a refreshed, more welcoming space designed to better connect travellers with local businesses and experiences across the region. As a gateway into the Thompson Okanagan, the Centre is often one of the first places visitors stop as they begin exploring the area and looking for inspiration for where to go next. This season we’re especially excited to welcome travellers already exploring British Columbia, including those visiting the province during the FIFA World Cup, and help them discover the many experiences our region has to offer.

Tourism stakeholders from across the Thompson Okanagan are invited to promote their business at the Centre through the following opportunities.