The Thompson Okanagan Tourism Association (TOTA) and Destination BC (DBC), in partnership with the Culinary Tourism Alliance (CTA) is pleased to present the Culinary & Agritourism READI Training Program to businesses found in the Central and North Okanagan in the Valleys and Vineyards Iconic. This program was developed by the Culinary Tourism Alliance in partnership with the Tourism Industry Association of Canada.
The program is an 18 hour commitment over two months, March-April beginning with an in-person workshop over two days, on-site business assessments, and online coaching. Over the course of two months, businesses will develop a new bookable experience, learn about culinary and agritourism best practices and national standards, the integration of the newly launched Destination BC Iconics Branding into a business, and opportunities to continue to prioritize sustainability in business practice. They will also work to refine their culinary and agritourism experience through workbook activities and two coaching sessions with a Culinary Tourism Alliance team member.
At the end of the program, participants will have worked through creating a new culinary or agritourism experience. In addition, this training program helps businesses prepare to meet the Tourism Industry Association of Canada’s Culinary and Agritourism READI™ Stamp criteria.
If you are a food and beverage businesses eager to create experiences, aiming to elevate your existing offering, or looking to branch into culinary or agritourism, this program is for you.
Program Schedule
To Be Announced
