North Thompson Nicola Valley - TOTA Iconics Workshop and Round Table

Destination DevelopmentIn Person
Written By Jenna Labossiere

Join the Thompson Okanagan Tourism Association (TOTA) team on June 11th to participate in the North Thompson Nicola Valley workshop and round table. The workshop will provide information about TOTA’s efforts and resources in the region, how to engage with the Destination BC Iconics, the importance of wellness experiences in the region, and how to navigate the new world of AI and ensuring you maintain relevance on digital platforms.

After lunch, we will engage in a strategic planning round table to discuss and decide on strategic objectives for the region in 2026/2027.

June 11th Event Schedule

9:00AM-12:30PM

  • Thompson Okanagan Tourism Association programs and offerings

  • How to connect with the DBC Iconics Brand 

  • Building Wellness Experiences

  • First steps to Being Found Online in the new AI world 

12:30-1:30PM

  • Lunch

1:30PM-4:30

  •  Regional Strategy Round Table

Jenna Labossiere
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