Travel Media
TOTA’s Travel Media team works alongside Destination British Columbia, with journalists, freelance writers, occasionally content creators, editors, and broadcasters on travel-focused stories to build destination awareness in our top international markets. By inviting travel media professionals to the
Travel Media helps with research, travel planning, image sourcing, interview contacts, filming, and more to promote the Thompson Okanagan region as a travel destination. TOTA assists media with research, travel planning, image sourcing, interview contacts, and filming to build destination awareness in key markets. Travel Media offers the opportunity to tap into audiences we may not be able to otherwise, by being featured on official outlets that have a major following.
TOTA maintains national and provincial partnerships with organizations such as Destination Canada, Destination BC, Indigenous Tourism Canada, Indigenous Tourism BC, and the BC Wine Institute to share story ideas and fulfill media requests. Regionally, TOTA collaborates with Community Destination Marketing Organizations (CDMOs) and tourism businesses to share story ideas, announce new products, and host media in the region.
To continue to share stories of the region and new products, the TOTA media team attends media conferences and events along with sharing a quarterly media newsletter. This effort is to build relationships with media and to pitch them in the hopes it will result in an opportunity to host and eventually a published piece. If you have a new business or initiative, you think would be media ready, please share it with us by emailing digital@totabc.com.
Opportunities to work with TOTA
Engage with the Thompson Okanagan and TOTA channels by tagging the @Thompson_Okanagan accounts on social media and sharing current events, business updates with the TOTA Comms team. To see your visual assets be used by TOTA, Destination BC, and beyond, send you photo and video assets to the TOTA Communications team so they can upload them to the provincial asset hub. Reach the team by emailing digital@totabc.com.
