Websites
Thompson Okanagan
The Thompson Okanagan brand and it’s secondary brands Stay a While, and Stay to Discover, hope to attract those seeking sustainable travel destinations, promote authentic experiences, and encourage visitation throughout the region year round.
This initiative supports TOTA’s commitment to the creation of a strong and healthy tourism economy, whilst minimizing the impact on natural and cultural resources by showcasing our 7 Generations Regional Pledge, sustainable business practices, and encouraging responsible travel.
Thompson Okanagan aligns with the Super, Natural British Columbia brand as an official representative of Destination British Columbia.
This channel includes a dedicated website, social media channels, digital advertising initiatives including search engine marketing, content development, and influencer and affiliate marketing.
BC Rail Trails
The BC Rail Trails initiative was developed to showcase our iconic attraction in the region that differentiates the Thompson Okanagan from other worldly destinations. The objective is to increase awareness about the rail trails found throughout the region that act as a pathway connecting communities throughout the spring, summer, fall, and winter seasons.
The initiative began with the promotion of the Kettle Valley Rail Trail and the Columbia Western Rail Trail and has grown to include trails throughout the Thompson Okanagan region and beyond, including the Okanagan Rail Trail.
This brand includes a dedicated website and content found on the Thompson Okanagan channels. It will continue to grow with further partnerships to other BC regions that are home to rail trails.
7 Affirmations for 7 Generations
The beauty of the Thompson Okanagan is rooted in the diversity and well-being of the natural spaces that surround us, as much as the people and communities calling it home. As a visitor, you are entering a region that values its environment, communities, and history. The Pledge is a promise to travel with care, respecting the land and the people for their preservation for future generations. Take the pledge and deepen your travel experience with intention and connection.
The 7 Generations Pledge was created out of a need to develop guidelines for sustainable tourism and conscious travel. Based on the Seven Generations Principle, rooted in Indigenous philosophy: The decisions we make today will have an impact for as many as seven generations to come.
Join us in taking responsibility of our individual impacts and transforming it into positive collective action.
