BC Tourism Week 2026 - Resources
BC Tourism Week takes place from April 20 - 24, 2026, and this year BC is amplifying the message “What I Wish People Knew” about BC’s thriving tourism sector.
Linked below is a toolkit and resources from Destination BC and the Tourism Industry Association of BC that can be used to support and celebrate BC Tourism Week.
The toolkit includes:
Key messaging to align and strengthen communications across the province
A content calendar to guide daily engagement
Social media-ready graphics for LinkedIn, Facebook, and Instagram
Newsletter copy to support outreach to stakeholders and audiences
Video assets to bring stories to life
Fact sheets highlighting tourism’s economic and social contributions
A downloadable Travel in BC Pledge to promote responsible and respectful travel across our province