New Destination BC Iconic Brand Tools Available

Destination BC has launched a NEW digital hub featuring practical brand tools to help tourism industry partners across BC bring the Iconic destination brands to life in their marketing.

These resources are designed to make it easy for industry partners—whether you're a business, community, DMO or operator—to start to integrate the brand into your marketing as global momentum around these brands grows.

You can get started by signing the linked License & Consent Agreement, providing you access to use the trademarked brands in the ways outlined in the Iconic Brand Tools. This one-time step ensures continued access and consistency in how the brands show up for travellers.

Tools Now Available: 

• NEW endorsement logo for each brand that act as wayfinding for travellers on your website

• Direction and copy suggestions to support stronger discoverability of your business or community for travellers using AI platforms for trip planning

• Practical templates, videos and assets, tools and examples you can adapt for your digital and in-person channels

How to Access:

Step 1: Sign the licensing agreement: https://apps.docusign.com/webforms/ca/1f9f19351fa4e37c780981887f3f29d5

This one-time step gives you permission to use the brand tools with confidence and helps ensure the brands are used consistently across markets, protecting their integrity.

Step 2: Visit www.bccontenthub.com/by/brandtools

Download the new endorsement logos, video assets, templates, and more.