Destination BC Learning Centre - Digital Foundations - Website Analytics

Digital Foundations is a self-guided program that explores the why, what, where, and how of digital marketing.

The last of the seven modules, called Website Analytics, will help you learn how to set up and use your Google Analytics Account. You will also learn where to find your data stream and discover the data that is automatically tracked for you. Once you’re all set up, you’ll be able to glean in-depth information about your audience that will help you shape your marketing strategy.