TOTA and Tourism AI Network are Partnering to Develop a Data-Driven Tool for Tourism

TOTA News
Written By Nadia Guest
 

The Tourism AI Network (TAIN), in partnership with Thompson Okanagan Tourism Association (TOTA) and RJA Consulting, has announced a new collaboration to design and develop TourismOps AI, a data-driven tool aimed at solving the industry's biggest challenge: fragmented data and complex reporting.

The planned TourismOps AI platform is initially being designed to help organizations:

  • Unify Data: Combine internal data into one secure AI platform.

  • Automate Reporting: Simplify and automate multi-funder reports.

  • Reduce Administrative Burden: Spend less time on spreadsheets and systems.

  • Tell a Deeper Story: Move beyond simple visitor spend to highlight the full impact of your destination.

Read the Full Release
 
Nadia Guest
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