Thompson Okanagan Tourism Association Industry Newsletter - June 1, 2026
June 1, 2026
TOTA is proud to announce that with the help of Salmon Arm Tourism, we are bringing the lake life vibes of the Shuswap directly to the greens at the Shuswap National Golf Course on June 9, 2026.
This year, all net proceeds from the 32nd Annual TOTA Golf Tournament will support the Thompson Okanagan Tourism Foundation and our work to improve, maintain, and help create regional trails. In recognition of this year's host location, 50% of all net proceeds will be directed specifically to the Shuswap North Okanagan Rail Trail, to support the continued development of this new trail system.
This event wouldn't be possible without our Golf Tournament Sponsors. They play a key role in offsetting event costs, increasing support for the Foundation, and preserving accessible trail experiences for both visitors and locals in the region.
Thank you to this year's sponsors:
News Centre Updates
Marketing Opportunities at the TOTA Tourism Inspiration Centre
There are numerous marketing opportunities available at the TOTA Tourism Inspiration Centre, including brochure racking, billboards, and pop-up events, right where travellers begin their trip in the region.
TOTA Research Snapshot - April 2026
Once a month, through our newsletter and News Centre, TOTA will bring you a sample of the key visitation and accommodation trends shaping our industry, courtesy of the team at Symphony Tourism Services.
Tourism Industry Association of BC - Membership Survey 2026
The Tourism Industry Association of BC is conducting an online survey to hear from members and guide future initiatives.
Destination Canada's Local Tourism Impact Tool
Access the Destination Canada Local Tourism Impact Tool to see how tourism directly affects your local community.
Destination BC Learning Centre - Experience Development: Consider Your Stories
Experience Development is a self-guided program, including free and paid modules, that helps you create unforgettable experiences, programs, and services for your visitors.
Regional Updates
Wines of BC - This is Our BC
Wines of BC is hosting a social media challenge to share the place you love to sip. A mountain top, a local landmark, a lakeside vineyard, or a quiet park, share your photo or video with a glass of BC wine.
The Thompson Okanagan social accounts are a great way to stay up to date with regional events and real-time updates -tag #ThompsonOkanagan to have your photos featured in our upcoming content.
