BC rail trails
The Thompson Okanagan enjoys an extensive rail trail network as a result of decommissioned railroad systems throughout the region. These “rail trails” connect communities and provide extensive recreational opportunities for residents and travellers alike.
There are three primary rail trails within our region with a fourth currently in the process of being developed.
The Kettle Valley Rail Trail (Midway to Hope)
The Columbia & Western Rail Trail (Castlegar to Midway)
The Okanagan Rail Trail (Coldstream to Kelowna)
The yet to be named Rail Trail from Enderby to Sicamous
New partnership with with the Kootenay Rockies, expanding the rail trail system
The BC Rail Trails website currently promotes the year-round use of the Kettle Valley and Columbia & Western Rail Trails with plans to expand to serve as the hub for Regional Trails throughout the Thompson Okanagan and beyond.
The marketing objective for the BC Rail Trails brand is to increase regional rail trail awareness in spring, fall, and winter.
Be the main source of information for trail users
Manage expectations of trail conditions
Provide clear information on various segments
Provide Information on conditions based on season
Educate trail users on:
Importance to the Indigenous community
Responsible enjoyment of the trails
History of the trail
Increase economic impact for communities and stakeholders along the trail
Focus on residents of British Columbia, Alberta, and Ontario between the ages of 25 and 65+.
Interest-based targeting will ensure the right user-groups are reached. Interests will include:
History Buffs (Railway History)
myra canyon - google street view
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