marketing resources and tools

 

Work with travel trade and travel media to increase awareness of your tourism experiences with BC’s top international markets.

Build your reputation and amplify your word-of-mouth marketing campaigns on social media. Scale your marketing efforts, strengthen your online presence, and deliver compelling content that speaks to your current fans and connects with prospective visitors.

We want to empower our stakeholders with the resources and tools to be successful and navigate all aspects of marketing the tourism industry. Check out these tools, provided by Destination British Columbia, that focus on travel trade, social media, and digital marketing.

Want to see what we are doing as an organization? Check out our consumer marketing initiatives including Thompson Okanagan, BC Rail Trails, and Route 97.

 

media library

 
 
 

Our assets have moved to the Destination British Columbia Content Hub.

Tourism Industry and Travel Media may access images, b-roll, and videos, as well as BC travel stories, maps, and more for use in the promotion of travel in BC. Follow the directions to create an account. This will generate a login for immediate access and future logins. For all other inquiries please contact digitalteam@totabc.com for further help and assistance.


travel trade

 

Work with travel trade and travel media to increase awareness of your tourism experiences with BC’s top international markets.

Here are Destination British Columbia’s Top Three Resources for determining whether marketing through the Travel Trade is the right fit for you.

Want to know more? Check out our Travel Trade programming information or contact Ingrid Dilschneider directly.

 
 

ARE YOU TRAVEL TRADE READY?

Destination British Columbia has a useful Self Assessment Checklist to help you determine whether you are Export Ready for Travel Trade.

HOW TO WORK WITH RTO’S

Receptive Tour Operators open your business up to new markets. Mariko Ishikawa shares inside knowledge and tips for working with RTOs.

WORKING WITH THE TRAVEL TRADE

This guide will help you to determine if marketing through the travel trade is right for your business, and just as importantly, if it is not right for you.


social media

 

Build your reputation and amplify your word-of-mouth marketing campaigns on social media.

Here are three social media resources that Destination British Columbia have provided to help you succeed online.

Check out what we are doing online with our Consumer Marketing efforts or contact Ryan Scott directly to chat all things social!

 
 

SUSTAINABLE SOCIAL MEDIA

It is important to have conversations around destination management and the protection of our natural environment. Here are some tips.

DBC PARTNER CONTENT CHECKLIST

Improve the likelihood of your content being shared within Destination BC's partner network with this content checklist.

FACEBOOK CROSSPOSTING 101

Learn how to take advantage of Facebook's Crossposting feature and allow industry partners to share your videos with their followers.


digital marketing

 

Scale your marketing efforts, strengthen your online presence, and deliver compelling content that speaks to your current fans and connects with prospective visitors.

Check out these resources from Destination British Columbia to start optimizing your online and web presence. Check out what TOTA is doing or contact Ryan Scott, Digital Marketing Specialist, if you have any questions.

 
 

IS YOUR BUSINESS DIGITALLY READY?

Use Destination BC's digital self-audit as one way to determine how your business or organization is doing in this online-centric world.

HOW TO CLAIM YOUR TRIPADVISOR LISTING

This step-by-step video will teach you how to claim your FREE Tripadvisor Listing.

ATTRACT CUSTOMERS ONLINE WITH GOOGLE MY BUSINESS

Everything you need to know about getting started with Google My Business.


WHAT MAKES A WEBSITE EFFECTIVE?

The #1 most important digital asset your organization needs is a website. Find out what Destination BC thinks is a priority when you’re creating your online presence.

THE POWER OF STORY

Former Director of Global Content at Destination British Columbia, Gary Ross talks about storytelling and why it's important in tourism.

10 TIPS FOR OPTIMIZING YOUR TRIPADVISOR PRESENCE

With HelloBC business listings being pulled from TripAdvisor listings, make sure your presence is optimized.


additional resources

 

Looking for some inspiration for content marketing? Or want to be up-to-date with the latest social media developments? Check out these free, online resources below. Still have questions? Reach out and say hello.