Aaron Macdonald, Sun Peaks Resort / Sun Peaks Grand Hotel & Conference Centre
North Thompson Valley
Sector: Ski Resort / Accommodation
Aaron is a dynamic, and tenured marketing and communications leader with a passion for crafting compelling brand stories and driving results through strategic innovation. With a career spanning marketing, digital design, and the action sports industry, he brings a unique blend of creativity, commercial acumen, and deep industry knowledge to every project he undertakes.
As Chief Marketing & Communications Officer at Sun Peaks Resort & The Sun Peaks Grand Hotel, Aaron oversees the marketing and brand strategy for Canada’s second-largest ski area. His expertise in brand development, digital strategy, and content marketing has played a key role in elevating Sun Peaks’ reputation as a world-class destination.
Before making the move to Sun Peaks in April 2023, Aaron successfully ran a digital design agency in Vancouver, helping brands stand out in competitive markets through innovative digital experiences. His career also includes extensive experience in the snowboard and action sports industries, spanning retail, sales, manufacturing, and brand development. From grassroots marketing campaigns to high-level strategic planning, he has a proven track record of building authentic connections between brands and their audiences.
An outside-the-box thinker with a hands-on approach, Aaron thrives on creating innovative, cost-effective marketing solutions that leave a lasting impact. He is deeply passionate about storytelling, creative problem-solving, and leveraging digital platforms to engage and inspire audiences.
Connect with Aaron on LinkedIn at linkedin.com/in/a3aaronmacdonald