Host: BCRTS / Symphony Tourism Services / TOTA
As the tourism industry navigates the ongoing effects of the COVID-19 pandemic, the British Columbia Regional Tourism Secretariat (BCRTS) and the regions, including Thompson Okanagan Tourism Association (TOTA), have produced reports with recent and ongoing regional market research to support tourism professionals in making business decisions.
To expand on this research, the BCRTS has partnered with Symphony Tourism Services, a subsidiary of TOTA, to deliver training programs on how to analyze the data and ensure you are using your marketing efforts in the most effective and efficient way possible.
The webinar will result in a better understanding of the customer segments, social values, and travel patterns of people visiting and living in your area for you to then better market to them.
By learning how to interpret and utilize this market research, you will be able to better design marketing strategies that will target the right audience at the appropriate time of year for your business or organization.
This interactive webinar will introduce market research reports available to inform tourism businesses, including:
Weekly Tracker
Monthly Visitor Highlights
EQ & Prizm Profiles
And more
The webinar will be followed by an in-depth workshop, with dates to be announced shortly.