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Ideas Labs | Building Back Better: Contributing to a Better Future for Tourism


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Industry Topic Specialist: Andrea McFadden, Okanagan Lavender & Herb Farm

Session Description:

COVID-19 has presented the tourism industry with a choice to consider: emerge doing business as usual or use responsible, sustainable principles to contribute to a better future for the industry. This session explores ways that tourism can look at sustainable, responsible and regenerative practices as an investment in building back better for long-term returns. Andrea McFadden will kick start the Ideas Lab conversation, sharing what Okanagan Lavender & Herb Farm is doing to build back better and contribute to a better future for tourism.

Dates/times in Pacific Time: 

  • 9.1 – Feb. 17, 2021 @ 9:45am line opens / 10am session start

  • 9.2 – Feb. 24, 2021 @ 1:45pm line opens / 2pm session start

  • 9.3 – Mar. 2, 2021 @ 1:45pm line opens / 2pm session start

There is no cost to participate. Advanced registration is required and availability is limited.