In response to COVID-19, businesses are leveraging technology to amend or introduce new online services and experiences in order to generate revenue and reach new audiences while their capacity to welcome visitors on-site is reduced. This session explores examples of tourism business innovations using technology to evolve business models, visitor services, and experiences. David Gonella will kick start the Ideas Lab conversation, sharing how the Salmon Arm ROOTS & BLUES Festival of the Thompson Okanagan region has leveraged technology to pivot its business and drive new revenue and benefits for the organization.
Dates/times in Pacific Time:
5.1 – Nov. 9, 2020 @ 1:45pm line opens / 2pm session starts
5.2 – Nov. 13, 2020 @ 9:45am line opens / 10am session starts
5.3 – Nov. 30, 2020 @ 1:45pm line opens / 2pm session starts
There is no cost to participate. Advanced registration is required and availability is limited.