Destination BC Webinar: Foundations of Inclusive Marketing

April 16 • 10:00 AM–11:30 AM PT • Free 90‑minute webinar

Inclusive marketing is no longer “nice to have” — it’s essential for building trust, deepening audience connection, and reaching increasingly diverse traveller markets. This 90‑minute session, led by AndHumanity, introduces the principles, practices, and real-world examples that make inclusion both achievable and impactful in tourism marketing.

You’ll learn:

• More about Destination BC’s inclusive marketing journey

• Why inclusion influences travel decision-making

• A practical framework for assessing and improving your marketing

• How to avoid stereotypes and default lenses

• How to integrate lived experience into your content

• Low-budget ways to produce more inclusive storytelling

Whether your team is already doing this work or just beginning, this session will help you build stronger, more representative communications that benefit your audiences and your brand.

Want to help shape the content? Complete this brief survey.