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Thompson Okanagan Tourism Association (TOTA)
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Thompson Okanagan Tourism Association (TOTA)
Join TOTA
About
Commitment
Staff
Board
Partnerships
Marketing
Destination Stewardship
Destination Development
Industry Development
Training
Events
TOTA Foundation
Research
Biosphere Program
TOTA News Centre
Folder: Who We Are
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Join TOTA
About
Commitment
Staff
Board
Partnerships
Folder: What We Do
Back
Marketing
Destination Stewardship
Destination Development
Industry Development
Training
Events
TOTA Foundation
Research
Biosphere Program
TOTA News Centre
Destination BC Learning Centre - Digital Foundations - Email Marketing
Industry News Nadia Guest 2025-12-08 Industry News Nadia Guest 2025-12-08

Destination BC Learning Centre - Digital Foundations - Email Marketing

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Destination BC Learning Centre - Digital Foundations - Search Engine Optimization
Industry News Nadia Guest 2025-12-01 Industry News Nadia Guest 2025-12-01

Destination BC Learning Centre - Digital Foundations - Search Engine Optimization

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Destination BC Learning Centre - Digital Foundations - Social Media
Industry News Nadia Guest 2025-11-24 Industry News Nadia Guest 2025-11-24

Destination BC Learning Centre - Digital Foundations - Social Media

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GreenStep and Canada’s Queer Chamber of Commerce have partnered to Advance Inclusive, Sustainable Tourism Across Canada
Industry News Nadia Guest 2025-11-20 Industry News Nadia Guest 2025-11-20

GreenStep and Canada’s Queer Chamber of Commerce have partnered to Advance Inclusive, Sustainable Tourism Across Canada

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The Thompson Okanagan is a Biosphere Gold Certified Destination 
TOTA News, Industry News Nadia Guest 2025-11-20 TOTA News, Industry News Nadia Guest 2025-11-20

The Thompson Okanagan is a Biosphere Gold Certified Destination 

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Destination BC Activity Research
Industry News Nadia Guest 2025-11-19 Industry News Nadia Guest 2025-11-19

Destination BC Activity Research

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Destination Canada’s Radical Ambassadors Visit the Thompson Okanagan
TOTA Marketing Nadia Guest 2025-11-18 TOTA Marketing Nadia Guest 2025-11-18

Destination Canada’s Radical Ambassadors Visit the Thompson Okanagan

Destination Canada has created The Canada Specialist Program that entails bringing a select group of Australian Travel Agents to Canadian destinations with the mission of showcasing Canada, naturally to their networks. In fall 2025 TOTA in collaboration with Destination BC hosted this select group of travel agents in the region.

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Destination BC Learning Centre - Digital Foundations - Getting Started with Digital Marketing
Industry News Nadia Guest 2025-11-17 Industry News Nadia Guest 2025-11-17

Destination BC Learning Centre - Digital Foundations - Getting Started with Digital Marketing

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TOTA Team Hosts a Valleys and Vineyards Media Trip
TOTA News Nadia Guest 2025-11-13 TOTA News Nadia Guest 2025-11-13

TOTA Team Hosts a Valleys and Vineyards Media Trip

The TOTA Marketing and Communications Team in collaboration with Destination BC hosted a group of top tier international media in the Thompson Okanagan to showcase the Okanagan Valley and Destination BC’s new branding, Valleys and Vineyards

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Kelowna designated as Canada’s First UNESCO Creative City of Gastronomy
Industry News Nadia Guest 2025-11-04 Industry News Nadia Guest 2025-11-04

Kelowna designated as Canada’s First UNESCO Creative City of Gastronomy

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Destination BC’s First BC Accelerator Program Hosted in Kelowna
Nadia Guest 2025-11-04 Nadia Guest 2025-11-04

Destination BC’s First BC Accelerator Program Hosted in Kelowna

The TOTA Marketing and Communications Team attended and helped plan Destination BC’s inaugural BC Accelerator Program bringing the opportunity for businesses to meet with top tier travel trade buyers from BC’s key international markets.

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TOTA and Tourism AI Network are Partnering to Develop a Data-Driven Tool for Tourism
TOTA News Nadia Guest 2025-10-29 TOTA News Nadia Guest 2025-10-29

TOTA and Tourism AI Network are Partnering to Develop a Data-Driven Tool for Tourism

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Michael J. Ballingall named the 2025 Business Leader of the Year
Industry News Nadia Guest 2025-10-17 Industry News Nadia Guest 2025-10-17

Michael J. Ballingall named the 2025 Business Leader of the Year

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TOTA Research Snapshot - October 2025
TOTA News Nadia Guest 2025-10-15 TOTA News Nadia Guest 2025-10-15

TOTA Research Snapshot - October 2025

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TOTA Team Attended GoMedia 2025
TOTA News Nadia Guest 2025-10-01 TOTA News Nadia Guest 2025-10-01

TOTA Team Attended GoMedia 2025

The TOTA Marketing and Communications Team attended Destination Canada’s GoMedia Conference and had the opportunity to host a GoMedia Pre FAM in collaboration with Destination BC.

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TOTA Research Snapshot - September 2025
TOTA News Nadia Guest 2025-09-17 TOTA News Nadia Guest 2025-09-17

TOTA Research Snapshot - September 2025

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Pacific Coastal to offer non-stop flight service between Kelowna and Cranbrook
Industry News Nadia Guest 2025-08-12 Industry News Nadia Guest 2025-08-12

Pacific Coastal to offer non-stop flight service between Kelowna and Cranbrook

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Tourism Industry Association of Canada 2025 Budget Submission
Industry News Nadia Guest 2025-08-12 Industry News Nadia Guest 2025-08-12

Tourism Industry Association of Canada 2025 Budget Submission

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Chief Robert Louie has been appointed to the Order of British Columbia
Industry News Nadia Guest 2025-08-12 Industry News Nadia Guest 2025-08-12

Chief Robert Louie has been appointed to the Order of British Columbia

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TOTA Research Snapshot - July 2025
TOTA News Nadia Guest 2025-07-25 TOTA News Nadia Guest 2025-07-25

TOTA Research Snapshot - July 2025

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Thompson Okanagan Tourism Association

2280D Leckie Road, Kelowna,

British Columbia, V1X 6G6

T: 250-860-5999

F: 778-721-5460

E: Info@TOTABC.com

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Thompson Okanagan

Rainforest to Rockies

Valleys & Vineyards

Nature’s Heartland

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