Thompson Okanagan Tourism Association Industry Newsletter - March 12, 2026
The TOTA team spent an incredible 3 days last week at the Delta Hotels by Marriott, Grand Okanagan Resort in Kelowna for the BC Tourism Industry Conference, the “Transformative Power of BC Tourism”, hosted by the Tourism Industry Association of British Columbia. Over those three days the team joined our tourism industry colleagues from across the province to connect and learn during insightful sessions and meaningful time networking.
As part of the conference, TOTA sponsored a regional activation that highlighted the Iconic routes and experiences that make the region such an incredible place to visit.
We appreciate the partners and businesses who joined us to showcase the region and offer a taste of why visitors should stay to discover the Thompson Okanagan. Please see the sponsor and contributors here.
Thank you to:
Wine Growers British Columbia, Okanagan College, Thompson Rivers University, Destination Osoyoos, Tourism Valemount, Visit Penticton, Tourism Kamloops, Tourism Wells Gray, Peak Play, The Boho Sketch Co., OK Glamping, Okanagan Similkameen Film Commission Society, Thompson-Nicola Film Commission, Kamloops Museum and Archives, Flash and Frame, Big White Ski Resort Ltd, Tk'em'lups Museum, BC Wildlife Park, and Iconic Wineries of British Columbia
News Centre Updates
TOTA Research Snapshot - February 2026
Once a month, through our newsletter and News Centre, TOTA will bring you a sample of the key visitation and accommodation trends shaping our industry, courtesy of the team at Symphony Tourism Services.
Destination BC: Foundations of Inclusive Marketing Webinar
Join Destination BC and AndHumanity for a 90-minute practical, principle‑based session designed for Destination Management Organizations. Learn how to apply inclusive marketing approaches, scale them on lean budgets, and ensure your storytelling reflects the full diversity of communities across BC.
Register Here April 16 at 10:00 a.m. PT
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2026 BC Tourism Climate Adaptation and Environmental Sustainability Business Survey
Tourism businesses across British Columbia are invited by Destination BC, in collaboration with BC Tourism Climate Resiliency Initiative (BCTCRI) partners, to participate in the second year of the Tourism Climate Adaptation and Environmental Sustainability Business Survey.
Regional Updates
⭐Nestled Between Lakes Is Canada's Friendly City With Artsy Vibes, Outdoor Thrills, And Idyllic Views
⭐Escape to These 6 Canadian Resorts Where Value Meets Adventure
⭐Nature’s Healing Touch: How Cold-Water Immersion Is a Lifeline for Mental Health
⭐Kelowna Becomes Canada’s First UNESCO City of Gastronomy
The Thompson Okanagan social accounts are a great way to stay up to date with regional events and real-time updates—tag #ThompsonOkanagan to have your photos featured in our upcoming content.
