Thompson Okanagan Tourism Association Industry Newsletter - February 3, 2026
We are happy to share that the TOTA News Centre now has a new home on the Thompson Okanagan Tourism Association corporate website! The News Centre functions as an all-in-one place for the tourism industry to find news, updates, events, and resources in the region and beyond. We hope this move will allow the industry easier access to the TOTA News Centre, along with our communications channels and newsletter.
News Centre Updates
TOTA Research Snapshot - December 2025
Once a month, through our newsletter and News Centre, TOTA will bring you a sample of the key visitation and accommodation trends shaping our industry, courtesy of the team at Symphony Tourism Services.
Destination BC Industry Call – Working with the Travel Trade
Destination BC is hosting a 60-minute webinar on February 10 for industry professionals new to working with the Travel Trade or seeking to learn more about it. For anyone interested in learning about Travel Trade, this is the call for you.
Early Bird Tickets are Available for the 2026 Outdoor Recreation Council of BC Conference
Early bird registration is now open for the 2026 Outdoor Recreation Council of British Columbia Conference: Building Stronger Communities Through Outdoor Recreation.
Regional Updates
TOTA Team Attended GoMedia 2025
The Thompson Okanagan Tourism Association (TOTA) Marketing and Communications Team attended Destination Canada’s GoMedia Conference, September 14-18, 2025, hosted in Jasper Alberta along with 206 attendees, 79 international media and 79 industry partners.
Destination BC’s First BC Accelerator Program Hosted in Kelowna
Destination BC hosted its inaugural BC Accelerator Program in Kelowna at the Eldorado Resort from October 20-22, 2025. The event brought together 41 international travel trade buyers and 41 tourism suppliers from across the province for the opportunity to connect and learn more about the travel trade industry and what the province has to offer.
TOTA Team Hosts a Valleys and Vineyards Media Trip
The Thompson Okanagan Tourism Association (TOTA) Marketing and Communications Team in collaboration with Destination BC hosted a group of top tier international media in the Thompson Okanagan to showcase the Okanagan Valley and Destination BC’s new branding, Valleys and Vineyards. The trip hosted six media from Canada, the United States, Australia, China, and Mexico.
Destination Canada’s Radical Ambassadors Visit the Thompson Okanagan
Destination Canada has created The Canada Specialist Program that entails bringing a select group of Australian Travel Agents to Canadian destinations with the mission of showcasing Canada, naturally to their networks. This fall, the Thompson Okanagan Tourism Association (TOTA) in collaboration with Destination BC hosted this select group in the Thompson Okanagan.
The Thompson Okanagan social accounts are a great way to stay up to date with regional events and real-time updates—tag #ThompsonOkanagan to have your photos featured in our upcoming content.
