TOTA News
Stay up-to-date with TOTA’s Destination Development and Stewardship initiatives, marketing, events, and more!
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Stay up-to-date with TOTA’s Destination Development and Stewardship initiatives, marketing, events, and more!
As we enter the final two months of 2026 and look ahead to 2027 and beyond, TOTA wants to hear directly from you about what matters most to your business or community.
The Thompson Okanagan Tourism Association board director election resulted in a 3-way tie. The electronic run-off election closed on Friday, October 23 and results were reviewed by the scrutineer.
The successful candidate is Savannah Swaisland, Grape Savvy Wine Tours.
New and returning directors bring diverse tourism industry experience and regional perspectives to support the future of tourism in the Thompson Okanagan.
Ellen Walker-Matthews, Chief Executive Officer of the Thompson Okanagan Tourism Association (TOTA), will retire on May 30, 2027. Her career has included more than 16 years with TOTA and prior to that worked more than three decades in the hotel industry.
The Thompson Okanagan Tourism Inspiration Centre reopens May 13, following a major renovation that expands accessibility, deepens partnerships with the Syilx, Nlaka'pamux, and Secwépemc Peoples, and introduces a more welcoming and inclusive arrival experience, anchored by a striking, fully refreshed design that elevates the Centre’s look and feel.
The TOTA Marketing and Communications Team in collaboration with Destination BC hosted a group of top tier international media in the Thompson Okanagan to showcase the Okanagan Valley and Destination BC’s new branding, Valleys and Vineyards