Destination BC is listing Travel Offers on HelloBC.com as a “hook” to encourage potential travellers to explore a variety of BC experiences, attractions, and accommodations. Research shows that offers play an important role in moving the consumer’s mindset from planning to purchasing and is also a great opportunity for businesses to feature new products or experiences, drive website traffic/bookings, and ultimately acquire new customers.
Read MoreThe Tourism Digital Academy is a free 8-week digital marketing program for BC tourism businesses who are interested in building their knowledge and skills in digital marketing at an intermediate level. The Self-Guided program provides six months of access to digital marketing instruction videos, templates and resources focused on practical, actionable guidance to set participants on the path to completing a digital marketing plan.
There are multiple intakes, each running for 8 weeks. Applications for the October intakes will open in August 2021.
Read MoreA Communications Toolkit is available to help accommodators and tourism operators to inform guests, staff, and stakeholders of the provincial travel restrictions.
Please review and share the toolkit, which includes key messaging, Q&A, and other resources to better-position industry to handle these restrictions.
The new Launch Online Grant program will provide business owners with up to $7,500 to build or improve their online store and promote BuyBC at a local, national, and international level. The Launch Online Grant program is based on a first come, first-served basis. The program will run until March 31, 2021, or until all funds are distributed.
Read MoreThe BC Meetings & Events Industry Working Group released B.C. Meetings & Events Safe Restart Guidelines that will form the basis for the eventual re-opening of the sector. These comprehensive, high-level guidelines are meant for all types of events and operators so industry can conduct meetings and events in a safe, controlled, and effective manner.
The document was vetted by WorkSafe BC, the BC Centre for Disease Control, and the Provincial Health Ministry. The goal is to encourage government and PHO to loosen restrictions on meetings and events with a phased approach.
The BC Meetings & Events Industry Working Group is rallying the industry together to adopt the guidelines and they will engage with the BC government to advocate for a restart plan with a phased approach for meetings and events.
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